Deepfake
A deepfake is synthetic media, often video or audio, generated to convincingly depict a real person saying or doing something they did not actually say or do.
Prerequisite: Digital watermark
What matters
The risk lies specifically in the combination of realism and misrepresentation of a real identifiable person, which is what distinguishes harmful deepfakes from ordinary generated content.
Example
A fabricated video showing a public figure appearing to say something they never actually said is a deepfake, regardless of how it was technically produced.
Common misconception
Not all AI-generated media is a deepfake; the term specifically applies to realistic synthetic content depicting a real, identifiable person doing or saying something false.
Recall question
What specifically distinguishes a deepfake from ordinary AI-generated content?