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Responsible Tech MaxxingBeginnerPrivacy60 sec
Personal data
Personal data is any information that relates to an identified or identifiable individual, whether directly, like a name, or indirectly, like a device identifier.
What matters
What counts as personal data is broader than commonly assumed; data that seems anonymous can still count as personal if it can be linked back to a specific person.
Example
A customer's email address, home address, and even a precise location history are each forms of personal data.
Common misconception
Removing an obvious identifier like a name does not automatically make data non-personal; other details can still make a specific individual identifiable.
Recall question
Why can data without an obvious name attached still count as personal data?
Keywords and related concepts
personal dataidentifiable individualprivacyprivacy risk