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Responsible Tech MaxxingBeginnerPrivacy60 sec
Consent
Consent is a person's informed, freely given agreement to a specific use of their personal data, understood clearly enough to be a real choice.
Prerequisite: Purpose limitation
What matters
For consent to be meaningful, a person needs to genuinely understand what they're agreeing to and have a real ability to decline, not just click through an unread notice.
Example
Clearly explaining that location data will be shared with a named partner, and letting the user decline without losing core functionality, reflects meaningful consent.
Common misconception
A long, unread terms-of-service agreement being technically clicked through does not necessarily reflect meaningful, informed consent to every specific use it describes.
Recall question
What two conditions make consent to a specific data use meaningful?
Keywords and related concepts
consentinformed agreementprivacypurpose limitation